When you show a potential client a home that is available, how do you show them through that home? Do you let them take the lead and follow them through the house? Or do you walk in front of them and guide them through each room? The way that you show a home can make a difference in the way your clients see the home.
As a realtor you must control the situation at all times. Long before you arrive at the home you are planning to show to your clients you must decide how you will spend the time you have to your best advantage.
The best plan is to meet your clients at your office. That way you will have a chance to explain to them exactly which homes you will be showing them and to give them a preview of these homes from your computer. During this time you will be able to add additional properties they wish to see and to eliminate any that do not fully meet their criteria. Make every effort to limit your showings to four or five homes. If you show any more than five, it will be difficult for the clients to remember what they have seen.
Next, drive them to the homes. When your clients are with you in your car, you are able to direct the conversation and to give them more information about the properties they will be seeing, as well as answering any other questions they may have. Take the most direct route to each home and plan your route in advance so that you won't get lost or end up on a road that is under construction. Scenic routes are best left until you are taking back to a home for the second time.
When you arrive at the property give them time to get out and stretch their legs. Clients like to have a look around a house before they go inside of the house. Let the current owners or listing agent know you have arrived and then invite your clients inside. You should have already previewed the home at least once, so you will know the general layout of the rooms. Give them a guided tour around the house, pointing out any additional features in the kitchen, bathrooms, and master bedroom. Speak in a gentle but firm tone so that they will get the message that you are in charge and know what they are interested in seeing throughout the home.
If your clients want to return to a particular room or to the backyard give them ample time to do so. It is said that once they begin to touch things, like a window or door, they are beginning to visualize themselves living in the home.
Thank the owners or agent and walk slowly out to your car. Allow them to ask questions and to linger on the property if they wish. The longer they spend enjoying the house the more likely it is that they are interested in making an offer.
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